eedge
EEDGE
Client Overview
eedge – Revolutionizing Online Learning
eedge is a cutting-edge Ed-Tech platform delivering high-quality online courses across a wide spectrum of subjects—from school-level academics to professional upskilling programs. With a mission to make education accessible, engaging, and effective, eedge set out to become a trusted digital learning destination for students and professionals alike.
Objective
eedge partnered with Social Shore to enhance brand awareness, drive website traffic, and increase course enrollments through strategic digital marketing initiatives. The primary goal was to position eedge as a go-to platform for online learning while maximizing engagement and conversions.
Challenges
- Limited brand visibility in a competitive Ed-Tech market.
- Need for an effective strategy to drive course enrollments.
- Optimizing ad performance for better ROI.
- Enhancing their online presence through organic and paid strategies
Strategy & Execution
Social Shore implemented a multi-faceted approach to address these challenges, leveraging its expertise in Social Media Management, Paid Advertising, and Content Marketing.
1. Social Media Management
- Developed and executed a content strategy highlighting eedge’s unique offerings.
- Designed engaging posts, reels, and stories to enhance audience interaction.
- Implemented community engagement tactics to boost organic reach.
2. Paid Advertising
- Launched highly targeted ad campaigns to drive traffic to the website.
- A/B tested different ad creatives and copy to optimize conversion rates.
- Focused on retargeting strategies to capture potential leads.
3. Content Marketing
- Created educational blog posts and social media content to establish eedge as an authority in online learning.
- Designed compelling ad copies and landing pages to improve conversion rates.
- Implemented SEO strategies to improve organic search visibility.
Results & Impact
- The strategic execution by Social Shore delivered impressive results within a short period
- Website Traffic: Achieved a 150% increase in visitors within two months.
- Paid Advertising Performance: Checkout visits grew by 40% within just one month.
- Social Media Growth: Gained over 5,000 new followers across social media during the campaign period.
Conclusion
Through a data-driven and creative marketing approach, Social Shore successfully positioned eedge as a trusted Ed-Tech platform. The campaign not only increased brand awareness but also significantly boosted website traffic and sales, demonstrating the power of well-executed digital marketing strategies.
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